As a respected Titanium Dioxide Supplier, Aanya Enterprise has learned that behind every flawless product, there is power working quietly underneath – Titanium Dioxide (TiO₂). Although it seems quite simple as a white pigment, this compound has cemented its place in a range of industries with benefits such as brightness, opacity, UV resistance, and the fact that it is non-toxic.

In 2025, the demand for Titanium Dioxide is not just increasing – it’s changing. Clients are no longer just looking for “white pigment.” They want “custom grades”, tighter quality controls, secured supply chains, and products that work for their end uses. Whether you’re producing a gloss plastic or formulating cosmetics for sun-proof protection, a Titanium Dioxide Supplier could make a difference between product performance, client satisfaction, and overall compliance score.

In this blog, we outline what our biggest clients in India and beyond are putting together using our Titanium Dioxide – and the ways our formulations maximize their results.

1. Decorative & Industrial Paints: Whiteness, Coverage & Weather Protection

Client Location: Mumbai

Product Type: Interior/Exterior Emulsions, Powder Coatings

As a leading Titanium Dioxide supplier to the top paint companies in India, Aanya Enterprise supplies rutile grade chloride TiO2 with high durability and UV-resistant characteristics. One of our clients, a brand of premium emulsion paint, uses our product to:

• Increase hiding power, giving the customer better coverage with fewer tint coats
• Provide an ultra-white base for colors and tints
• Increase weatherability and fade resistance for exteriors
• Improve opacity and gloss retention over time

“We have lowered the per-litre pigment load by 12% and at the same time, improved brightness, due to superior dispersion of Aanya’s TiO2”, said their Chief Product Officer.

2. Plastics & Polymers: Enhanced Brightness and Thermal Stability

Client Location: Delhi NCR

Product Type: Plastic Furniture, Injection-Molded Parts, PVC Pipes

Our clients in the plastics industry need a Titanium Dioxide supplier who can guarantee:

• Excellent thermal stability (for high-temperature processing)
• Excellent lightfastness (to combat yellowing over time)
• Consistent particle size for even dispersion
• Compatibility with polyolefins, PVC, and PET

One client that manufactured white garden furniture reported that after switching to our TiO₂ produced using a chloride process, they virtually eliminated yellowing caused by significant UV exposure, extending product lifetime and enhancing customer satisfaction.

3. Cosmetic Industry: SPF Boost, Skin Safe, and Pure

Client Location: Bengaluru

Product Type: Mineral Sunscreens, Compact Powders, BB Creams

In the cosmetic industry, Titanium Dioxide offers lots of functionality, not just color. Our cosmetic-grade TiO₂ is micronized to blend invisibly, while also providing:

• Natural sun protection (SPF 30+)
• Non-comedogenic formulation
• FDA/EU cosmetic purity
• Smooth skin feel without chalkiness

The terrific SPF foundation this brand made ended up being a best-seller, largely because of the gentle yet functional barrier of Titanium Dioxide. Being a Titanium Dioxide Supplier that clients rely on for safety and traceability is what changed everything.

4. Printing Inks: Excellent opacity with reduced ink consumption

Client Location: Ahmedabad

Product Type: Flexo & Gravure inks for Packaging

Our ink manufacturing clients demand high opacity and low pigment load because it means lower costs and increased print sharpness. We provide sulfate-process rutile TiO₂, which gives:

• More effective dispersion in both oil- and water-based formulations
• Bright, vibrant print performance
• Long shelf life without settling of the pigment
• Conformance to packaging ink safety standards

Consequently, their inks are now in the packaging of FMCG items throughout INR and the UAE – thanks to the enhanced light-scattering features of our TiO₂.

5. Food Packaging Films: Opacity & Brightness

Client Location: Pune

Product Type: Multi-layer Food Packaging Films

Titanium Dioxide is commonly utilized in food packaging applications in the intermediate (middle) layer to provide opacity, light blocking ability, and to improve shelf life. Regarding our food-grade TiO₂, we:

• non-toxic and food-contact safe
• are compliant with BIS and FDA regulations
• Provide thermal stability during the extrusion of the film
• Improves brightness and seal strength of the final film

One of our clients used our material in milk pouch films, which was able to reduce UV spoilage in rural transport chains significantly.

6. Ceramics & Tiles: Color Consistency and Kiln Ready Guarantee

Client Location: Morbi

Product Type: Glazed & Polished Vitrified Tiles

Ceramic-grade Titanium Dioxide is used to form beautiful white tiles that will hold gloss at 1200°C. Our client uses it to:

• achieve a brilliant white glaze base
• maximize reflectivity in the polished surface
• Resist discoloration during firing
• Maintain color consistency across batches

“Aanya is the only Titanium Dioxide Supplier that met both our whiteness and sintering strength parameters. That is rare,” said their QA director.

7. Soap & Detergents: Premium Shelf Appeal

Client Location: Hyderabad

Product Types: Washing Powder, Soap Cakes

One of India’s largest FMCG brands uses our sulfate-grade anatase TiO₂ for:

• Enhancing the perceived ‘clean’ look of soaps
• Providing consistent whiteness in detergent powders
• Masking unpleasant base odors and colors

For supermarkets, “whiteness” sells. Our TiO₂ helped them get this type of product to look brighter and have a longer shelf life, which meant an additional 14% increase in regional sales.

8. Rubber Sector: UV-Proof Coloured Rubber Products

Client Location: Chennai

Product Type: Non-black Rubber Products (Sole, Mats, Bushings)

Rubber requires UV resistance and colour stability – two features afforded by our Titanium Dioxide. Our rubber grade TiO₂:

• Provides colour strength and elasticity.
• Offers cracking resistance in light and ozone weathering.
• Reduces reliance on carbon black.
• Adds whiteness to rubber internal medical products.

Our client used our TiO₂ to develop a new range of coloured footwear soles that do not fade in sunlight and reduce replacement costs.

The Advantages of Aanya Enterprise vs our competitors

As a good Titanium Dioxide Supplier in India, we don’t consider ourselves as a transaction; we:

• Offer grade consultation (rutile, anatase, sulfate, chloride)
• Provide bulk and custom packaging (bags, drums, jumbo bags)
• Provide technical support and documentation (SDS, TDS)
• Ensure that products are approved under BIS, FDA, RoHS, and REACH compliance.
• Hold buffer stock for regular clients.

Because we are warehousing in Delhi, Mumbai, Ahmedabad, and Bengaluru and have direct access to a technical team, we can always help you get the grade you need.

Final Thoughts: Every Smart Product Has a Smart Supplier

Whether cosmetics or construction, a Titanium Dioxide Supplier shouldn’t just provide pigment. They should enable your success with a consistent and high-performance material that meets the requirements of your end use, compliance, and even the market you intend to serve.

At Aanya Enterprise, we are proud to power India’s manufacturers with TiO₂ that is as hardworking as you are.